Every year on April Fool’s Day, the marketing world goes wild. Big brands from Google to Frito-Lay jump on the bandwagon, launching imaginary new products and announcing new corporate missions in an effort to outdo each other with the best prank of the season. But why? Why is April Fool’s so beloved by marketers? What does it do for a marketing strategy — and should you be doing it next year?
Read the rest as originally published on Mirasee.com.